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Sales Strategy of Korean Leading Steel Mills under Export Pressure Turning to Domestic Market

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In January, South Korea's leading steel mills, Pohang Iron and Modern Iron, produced a total of 930000 tons of hot rolled steel, a decrease of 100000 tons A792 DS steel compared to the previous month; The sales volume was 970000 tons, a decrease of 45000 tons compared to the previous period. The main reason is that its export volume to India and Europe has significantly decreased, especially due to the Red Sea crisis, which has led to an increase in the cost of shipping to Europe and the number of shipping days A792 DS steel. Local buyers tend to purchase local resources. Driven by the increasing demand for downstream processes such as domestic cold galvanizing materials, the two steel mills mentioned above have gradually shifted their sales focus to the domestic market. During the same period, their domestic sales surged from 65000 tons to 590000 tons month on month, accounting for 61% of total A792 DS steel sales

  • Source: Abstract
  • Editor: Shirley

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