MSC Iran’s exports doubled in the first four months of the year, driven by sales strategies to boost overseas market expansion

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Mobarakeh Steel Company (MSC), a major Iranian flat steel producer, is accelerating its overseas expansion while consolidating its domestic market. Thanks to a diversified sales strategy, the company has achieved significant export growth: in the four months from March 21 to July 22, 2025,KR R/E43 steel MSC exported over 500,000 tons of slabs and flat-rolled products, doubling its year-on-year exports.

Reza Heidari, MSC's Vice President of Sales and Marketing, stated that despite weak domestic demand and overall market pressure, the company has effectively boosted sales by expanding its overseas channels, injecting new momentum into Iran's foreign exchange earnings. In March 2025, the company listed its export products on the Iran Mercantile Exchange (IME) for the first time, breaking away from its previous export model that relied solely on tenders.KR R/E43 steel Under this new mechanism, customers can purchase directly on the exchange in foreign currency, making the transaction process more transparent and improving operational efficiency.

Sources indicate that MSC will continue to expand its presence in both the domestic and international markets, with future development priorities including improving product quality, broadening its product mix, and further developing key export regions.KR R/E43 steel This strategy will not only help reduce dependence on imports but also is expected to continuously enhance Iran's steel industry's foreign exchange earning capacity.

According to the company's plan, MSC aims to achieve an export volume of more than 1.4 million tons in this Persian calendar year (March 21, 2025 to March 20, 2026).

  • Source: Abstract
  • Editor: Shirley

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